Is Asia Becoming the New Center of the Global Music Industry

The global music industry has been shifting rapidly toward Asia, and the momentum is more visible than ever. From international collaborations to billion view digital releases, the region has become a force that no market can ignore. Many factors contribute to this rise, and each one points toward a future where Asia plays a central role in global pop culture.

APEC 2025. Cha Eun Woo, G Dragon and Rap Monster (from left to right).

A significant moment took place at APEC 2025 where top global leaders invited K Pop artists such as G Dragon, RM and Cha Eun Woo to participate in cultural discussions. This invitation symbolised the political and economic recognition of the cultural power coming from the region. Korean music is now seen not only as entertainment but also as a form of influence that supports tourism, technology and brand development.

G-Dragon, APEC Promotional Ambassador since July, appeared in a summit video alongside President Lee Jae Myung, Park Ji Sung, Park Chan Wook, and IVE’s Wonyoung.

Another key factor is the strength of Asian digital platforms. Regions like South Korea, Japan, China and Southeast Asia have some of the fastest growing streaming markets. The rise of social media usage in Malaysia, Thailand, Vietnam and Indonesia has turned these countries into hotspots for viral trends that spread around the world within hours.

As 50,000 Fans Celebrate the Asia Kickoff of BLACKPINK WORLD TOUR ＜DEADLINE＞ IN KAOHSIUNG

Live concerts in Asia have also expanded significantly. Cities like Kuala Lumpur, Bangkok, Jakarta and Manila are now essential stops for world tours. Artists and promoters acknowledge that fans in this region provide unmatched energy, and ticket demand continues to exceed available seats. Many tours now begin or end in Asia because the market offers strong sales, supportive infrastructure and a passionate fan base.

International collaborations further highlight Asia’s influence. Global artists frequently partner with K Pop groups and Asian producers to access new sounds and audiences. From fashion to film, Asian pop culture elements appear everywhere.

The influence of Asia is no longer emerging. It is already here. The region has become a central driver of global entertainment and the momentum continues to build.